*Honest Blogger Found Here: This post is being written in exchange for a gift card. Information & links were provided in order to facilitate a blog post. However, opinions are 100% mine.
What do you REALLY care about? Not just chatting about the weather or if you are a cat or a dog person, but do you have a strong interest or even a passion about a certain subject? For me, it’s obviously food. I can talk to you about the food system until your ears bleed. I can safely say it’s a passion of mine. Maybe even fringing on obsession.
After adopting a “clean” way of eating a few years back, I started noticing other “values” in food that I cared about. My organic food lifestyle started to evolve. At first, it began with choosing foods that were organic. I felt comfort in that blanket of certification. Then, I started thinking about “natural” foods and how I needed to understand those labels and dispell any myths surrounding them. Later on, other aspects came into play like searching out local foods, seasonal foods, family farms, animal humanity and fair trade practices. Currently, I’ve reached the personal action point in my lifestyle evolution of growing some of my own food, learning more and more food preservation and participating in food swaps to help grow my local food community.
Are you ears bleeding yet? No? Good.
Peet’s Coffee has started the internet’s first social sampling experiment. It’s called the “Give A Cup” campaign. Peet’s is traveling the highways, serving samples of their new Single Cups at locations all across America. Except, you are the one choosing where the the coffee truck will stop. Each week, Peet’s Coffee will post a question at doyougiveacup.com . The answers will determine where they will host their sampling events. Some of the questions are even fun and quirky. For instance, one week the question was, “Do you give a cup about deep dish pizza?” Of course, living this close to Chicago, the answer is YES! I would be flogged if I didn’t. The result was a stop on Michigan Avenue by Giordano’s. This week’s question is about kale. Go answer it!
So, why do I “give a cup” about this campaign? I care because Peet’s Coffee believes in certified sustainable labels. They also go above coffee certification standards with:
– Direct Relationships: They forge long-term, direct relationships with coffee partners, whose quality earns them premium prices that are substantially higher than market prices and always above the Fair Trade CertifiedTM brand price.
– Focused Philanthropy: They help educate coffee farmers on how to improve their coffee quality as well as support and donate to organizations dedicated to bettering the lives of people who live in coffee-growing regions.
– Green Roasting: They are committed to sustainability from source to cup; we roast 100% of our coffees in the first LEED® Gold certified roasting facility in the nation.
THAT’S…why I “give a cup.”
What do you “Give A Cup” about?